Allocate Info

The Marketing Information System of Choice
For Desktop, Workgroup, Enterprise and the Web

Allocate is for the business user who wants to perform quick and accurate market analysis. Ease of use will give users of all levels - from the business analyst to the senior executive - the capability to perform on-the-fly market analyses. Use Allocate to empower your organization with the confidence to make sound business decisions.

	Compatible with virtually any data source
	Seamless integration into multiple mapping products
	Block centroid retrieval method means your results are more accurate
	Customizable reports in a variety of outputs such as HTML, spreadsheets and mapping files
	Data compression onto a single CD-ROM, providing flexibility and convenience to users
	Indexing, custom variable creation and modeling capabilities to better analyze data
	Common sense interface with step-by-step tabs that guide users through the process
	Easy custom report writing, with charting abilities.
	Import and summarize your customer data "on-the-fly, for any standard or custom geographic area.

Allocate provides Accuracy

The data architecture and software design of Allocate results in the most precise demographic retrieval system available. Allocate quickly, easily and accurately builds custom databases, index base files and demographic reports for over 320,000 standard postal and census geographies. These geographies includes an unlimited number of custom market definitions including carrier routes, yellow pages, radii and any geometric area you can create using any Geographic Information System (GIS).

Unlike any other system, Allocate assigns block group demographics to your custom areas based on capturing individual block centroids and their corresponding population or household counts, ensuring the industry's highest quality for trade area analysis.

Allocate databases and reports are built utilizing its proprietary block centroid retrieval technique, regardless of the geography you are using in your map application. Allocate's sophisticated design can determine whether you are requesting data for standard or custom geography, regardless of the GIS you use. (see illustration below)

Allocate is Flexible

Allocate provides an unmatched level of flexibility for business professionals, regardless of the application.

Allocate works interactively with your GIS, or as a stand-alone mapless system. Selecting objects in the map and requesting attractive reports is now a three-step process. Creating unique data tables is easy with the Allocate wizard. Allocate also allows you to easily create complex analyses using forms and pick lists. There is even a hook to popular geocoders so you can type an address, specify your radii, pick you custom reports and get results back in seconds.

Robust import/export capabilities allow you to use almost any GIS for generating the mission critical data that can drive your business to higher profits. From simple to complex variable creation, Allocate allows you to build anything from local to national databases with great precision, flexibility and speed. If you need multiple projects processed or have large jobs to run, Allocate's batch utility is ideal.

Allocate operates on a 32-bit platform and is optimized for NT, ensuring the speed and scalability for today's computing environments. A Dynamic Link Library (DLL) allows corporate developers to easily integrate Allocate functionality into client/server applications.

Ease of Use

Training time is as little as 30 minutes, so you can get back to productivity. Conveniently organized geographical hierarchical pick lists and logical structures for any demographic attribute, means your navigation through Allocate is as simple as it is powerful. One hundred variables for one market or twenty variables for 500 trade areas, the process takes just seconds.

Marketers often need to run models, create custom calculations, add variables to standard reports, and compare geographies to each other or to top performing sites. Allocate makes this process simple.

Allocate is shipped with standard HTML generated reports and an easy to use report writer so you can create reports for specific tasks, clients or applications. Summarizing, indexing and customization has never been easier than with Allocate.

Allocate's extensive on-line help directory provides the answer to your questions so you can get back to making decisions.

Simple to Purchase

There are no lengthy contracts, a one page license agreement is standard. Allocate delivers more than 1,200 demographic, market potential, segmentation variables and boundary files for over 320,000 postal, census and marketing geographies for the entire U.S. - all on one CD.

Industry specific data sets help you focus on data that is most important to your business, while saving you money. Need more data later on? Because all the data is on one disk, call us for an unlock code for immediate access.

Allocate is affordably priced to meet your needs and your budget. Scalable pricing means you pay for what you need, when you need it. Save more by licensing Allocate on a multi-year basis. You'll automatically get the most current data available and the latest enhancements to the Allocate system.

About SRC

SRC specializes in the design, development and deployment of Integrated Micromarketing Systems (IMS) for the desktop, workgroups and the web. SRC is the developer of Allocate, Solocast, PinPoint and Portfolio.

The Marketing Information System of Choice For Desktop, Workgroup, Enterprise and the Web

The Marketing Information System of Choice
For Desktop, Workgroup, Enterprise and the Web