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Quick, Accurate Market
Segmentation
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SolocastTM
is designed to allow organizations
of any size to profile a customer
database by lifestyle cluster and
determine market potential of other
databases, including geographic
areas, mailing lists, syndicated
surveys and other customer
databases, based upon similarities
in the cluster profile of each
database. The perfect data mining
tool, using Solocast for cluster
analysis lets you understand your
customers, segment them into key
demographic groups, and use that
demographic profile of your
customers to predict product usage
in any geographic area.
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Hundreds of lifestyle
and demographic variables
compressed onto a single CD
including any segmentation
data, such as MOSAIC
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Flexible licensing
options allow users to
unlock combinations of
variables for any geographic
area
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Works simultaneously
with your customer data or
syndicated survey data
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Allows analysis to be
performed against any US
geographic area, including
industry specific boundaries
such as Telecom Wire
Centers, or customer defined
areas like drive time
polygons or store trade
areas
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Outputs in a variety of
formats including: HTML,
Excel and mapping files,
allowing results to be
viewed instantly as thematic
maps
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Wizard-like guide makes
segmentation analysis a
reality for even
non-technical users
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Allows instant analysis
of multiple data objects
from multiple databases
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Why Solocast for Cluster
Analysis?
Solocast is a unique
segmentation analysis tool.
Designed to work with a user's
proprietary customer data,
Solocast unlocks the power to
profile geographic areas using
the most accurate survey data
available - your own customer
data.
Solocast allows marketing
analysts and managers to
instantly profile either
customer databases or the
population of geographic areas
in order to determine the key
demographic characteristics of
those databases. The "cluster"
profile of the database is used
to correlate the similarity
between the populations of
different databases, and to
determine the market potential
of a given database. Thus, a
company could compare the
cluster profile of existing
customers to the cluster profile
of a mailing list in order to
determine the number of
potential customers in the
mailing list. Similarly, a
company could compare the
cluster profile of a customer
database to the cluster profile
of a geographic area in order to
determine the number of likely
prospects living in the
geographic area.
About the Data
Data is available for Solocast
in the form of content specific
modules. The demographic data in
Solocast is based upon
demographic estimates from
Experian/Applied Geographic
Solutions (AGS). Because of the
high compression technology of
the database, information for
every standard census and postal
defined area in the United Sates
can be stored on a single
CD-ROM. Users are then able to
"unlock" specific data modules
for specific geographic areas as
necessary. The benefit is that
while all of the data for all of
the country is instantly
accessible, users have the
option of licensing only the
data that is relevant to their
business needs.
Lifestyle modules fall into the
follow broad categories:
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Auto & Auto
Aftermarket
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Financial
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Grocery
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Internet
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Media
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Telephony
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Many more...
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About the Software
All Solocast applications begin
with Solocast's powerful,
intuitive query engine. The
engine serves as the gateway to
the nation's most accurate
demographic and segmentation
data. Using Solocast's simple,
wizard-like interface, queries
can be written to analyze the
demographic and market potential
of any standard or user defined
area.
The optional cluster analysis
software allows users to
understand the lifestyle profile
of any database: customer data,
survey data, or the population
of a geographic area. By
comparing the lifestyle profiles
of different databases, a user
is able to determine the market
potential of their own products
in any geographic area. This
would allow a user to profile
their own customers, compare
that profile to the profile of
the population of a geographic
area, and determine the number
of potential customers that can
be found in the geographic area.
There are three software tools
in the PortfolioTM
family:
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AllocateTM
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Solocast
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PinpointTM
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Other Solutions in the
Portfolio Family
Allocate - Demographic
Analysis
The Allocate demographic
analysis tool is for the
business user who wants to
perform quick and accurate
market analysis. The ease of use
will give users of all levels -
from the business analyst to the
senior executive - the
capability to perform on-the-fly
market analyses. Custom reports
can be easily created in a
variety of mediums, thereby
spreading information and
knowledge throughout the
enterprise. Using Allocate will
empower an organization with the
confidence to make sound
business decisions.
Unlike other systems, our
product assigns block group
demographics to both custom and
standard geographic areas by
capturing individual block
centroids and their
corresponding population or
household counts. The result is
highly accurate demographic
reports and maps that ultimately
translate into more profitable
decisions for the user. On the
desktop, or across the Web,
Allocate turns statistics into
power.
Allocate's key features include:
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Compatibility with
any data source
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Seamless integration
into multiple mapping
products
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Unique database
format that processes
demographic queries with
amazing speed and
accuracy
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Block centroid
retrieval method means
your results are more
accurate |
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Customizable reports
in a variety of outputs
such as HTML,
spreadsheets and mapping
files
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Data compression
onto a single CD-ROM,
providing flexibility
and convenience to users
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Indexing, custom
variable creation and
modeling capabilities to
better analyze data
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Common sense
interface with
step-by-step tabs that
guide users through the
process |
PinPoint - Data Transformation
and Geocoding
PinPoint Explorer is a visual
workflow tool that makes it easy
to create and run
high-performance data cleansing
and transformation processes.
Using a "Tinker Toy®" approach,
you select components from a
palette of tools. Each tool
performs a specialized
operation. By configuring and
connecting these tools, you
create a custom data
transformation project. Running
your project is a simple as
clicking a button. The results
of your project can be sorted in
a database or viewed in a
spreadsheet or map application.
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Project "tools"
perform functions such
as sorting, filter,
geocoding or joining
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Supports a variety
of input and output data
formats
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Supports ODBC to a
variety of RDBMS'
including Oracle,
Microsoft SQL Server and
DB2
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Adds geocodes
coordinates to your
customer files |
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Reads and writes
spatial format to
support popular GIS
packages
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Hundreds of times
faster than
transaction-oriented
databases
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Superior speed is
achieved by using
sequential access
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Ease of use in
cleaning legacy data
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Runs on inexpensive
PC hardware running
Windows NT |
Solutions
The Portfolio family of data and
software products can be
purchased in a variety of
combinations. For users who are
looking for pre-packaged
solutions, there are several
data bundles available. For
users who prefer the ability to
customize their own solution,
software and data modules can be
purchased individually.
About SRC
SRC specializes in the design,
development and deployment of
Integrated Micromarketing
Systems (IMS) for the desktop,
workgroups and the web. SRC is
the developer of Allocate
Solocast, PinPoint and Portfolio
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Get Free, Unlimited Access to U.S. Census Data
Learn More About The Premier On-Line Source for U.S. Demographic Data.
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